Nike needed to excite 16 – 24 y.o. retail staff about the brand, while educating them about products. We developed ‘Nikeology’ – a new kind of online education & incentive programme. Involves in-store activity, DM, education website and year-end party.

Registration and ongoing participation expectations exceeded by over 300% since 2006. Anecdotally - more engaged floor staff. Sales lift figures still pending.