We created a digital campaign to create awareness of the Volkswagen Roadshow in rural Australia, where Volkswagen showcased Passenger and Commercial Vehicles across twenty towns. The microsite created enthusiasm for the roadshow, driving attendance and ultimately, increasing the number of test drives.

The idea was simple; create an online resource with the look and feel of being ‘on the road’. The microsite also acted as an information resource with details of the locations, up-to-date maps and a diary with all the top stories at each event.