The microsite has been designed to stimulate the user’s senses by focusing on the excitement of driving the sophisticated high performance VW R Range. The site uses a rich audio experience, supported by visual effects, and uniquely puts the users into the driver’s seat to “listen to how your everyday journey is about to get serious” providing three individual audio journeys.

Volkswagen’s brief requested a clean, simple microsite that clearly displayed the entire Volkswagen diesel range. The new Volkswagen Diesel flash microsite displays specifications and prices for every diesel model and is still easy to navigate with a simple, fresh look. The range selector is a first for a Volkswagen Group Australia microsite and allows users to choose the Volkswagen diesel model that suits their needs.

Reaching out to our clients, the DDB group of companies, and our extended Tribal DDB network; the card was our way of saying ‘thank you for working with us this year’ and a reminder that we are in fact, quite good at what we do. Let’s do it all again in 2008!

As part of McDonald’s launch of their new Chicken range, this Microsite serves as a brand engagement piece. It allows users to interact with the video - controlling speed and playing with the ingredient footage. In line with their recent re-branding, the site gives transparency to the menu providing a nutritional listing and supplier information.

The purpose of the flash site was to educate and inform users of the new “Cuervo” Tequila beverage range, base around a competition to win tickets to the “Cuervo Nation” Party launch. Users could also view images and download wallpapersof their favourite “Cuervo Ministers”, playing on the theme “No Politics. Just Parties”.

Visit the Erectile Dysfunction site.

As part of an integrated approach with DDB we brought the campaign to interactive life by making the place where pleasure lasts longer, the magic island of Solano, real. The island served many purposes within the campaign and became a hub for promotional, sampling, product information, branding, content creation and Solano experiential activities.

Nike needed to excite 16 – 24 y.o. retail staff about the brand, while educating them about products. We developed ‘Nikeology’ – a new kind of online education & incentive programme. Involves in-store activity, DM, education website and year-end party.

Registration and ongoing participation expectations exceeded by over 300% since 2006. Anecdotally - more engaged floor staff. Sales lift figures still pending.

We created a digital campaign to create awareness of the Volkswagen Roadshow in rural Australia, where Volkswagen showcased Passenger and Commercial Vehicles across twenty towns. The microsite created enthusiasm for the roadshow, driving attendance and ultimately, increasing the number of test drives.

The idea was simple; create an online resource with the look and feel of being ‘on the road’. The microsite also acted as an information resource with details of the locations, up-to-date maps and a diary with all the top stories at each event.

Last year, Westfield introduced a corporate uniform for all their staff. This was rolled out via a road show showcasing the uniforms and the Flash microsite, better known as the Corporate Wardrobe, housed on their intranet. Staff can browse the wardrobe, view their clothing range and zoom in to see each item in more detail.