As part of an integrated approach with DDB we brought the campaign to interactive life by making the place where pleasure lasts longer, the magic island of Solano, real. The island served many purposes within the campaign and became a hub for promotional, sampling, product information, branding, content creation and Solano experiential activities.

Nike needed to excite 16 – 24 y.o. retail staff about the brand, while educating them about products. We developed ‘Nikeology’ – a new kind of online education & incentive programme. Involves in-store activity, DM, education website and year-end party.

Registration and ongoing participation expectations exceeded by over 300% since 2006. Anecdotally - more engaged floor staff. Sales lift figures still pending.

We created a digital campaign to create awareness of the Volkswagen Roadshow in rural Australia, where Volkswagen showcased Passenger and Commercial Vehicles across twenty towns. The microsite created enthusiasm for the roadshow, driving attendance and ultimately, increasing the number of test drives.

The idea was simple; create an online resource with the look and feel of being ‘on the road’. The microsite also acted as an information resource with details of the locations, up-to-date maps and a diary with all the top stories at each event.

Last year, Westfield introduced a corporate uniform for all their staff. This was rolled out via a road show showcasing the uniforms and the Flash microsite, better known as the Corporate Wardrobe, housed on their intranet. Staff can browse the wardrobe, view their clothing range and zoom in to see each item in more detail.